Sustainability meets urban culture in our collaboration with Kültür AŞ, a key cultural arm of the Istanbul Metropolitan Municipality. Together, we repurposed discarded billboard vinyls—once spread across the city’s overpasses and streets—into a collection of sustainable accessories.

Istanbul’s vast urban landscape relies on billboards to communicate with its 16 million residents. These vinyls serve their purpose for just a week before being discarded. Instead of letting them end up in landfills, we gave them a second life, transforming them into tote bags and journals that celebrate the city’s vibrant energy.